Design, test, and develop a website to reflect our company and offerings.
Description
This was the 6th, and largest, redesign of the Guidekick website. Although most of our products had been built for museums up to this point, we were now targeting institutions of all kinds. As a team, we first came up with primary content we thought should be communicated. I designed an initial version of that, and created an interactive prototype in Marvel (marvelapp.com). With that prototype, I tested with candidates from UserTesting (usertesting.com). Some screener questions ensured the testers were part of our target audience, and a set of tasks and questions gauged how well they understood what Guidekick offers. After reviewing feedback and iterating, I developed the site and we pushed it live. We decided to keep the video as it was still relevant and gave the brand credibility. Without much outbound marketing, we’ve had a consistent amount of inbound leads generated from the website.
My Roles
Design, front-end development, writing, prototyping, user testing, quality assurance
